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Likeability Has Become Today's New Currency

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More than logic, the mysterious force oflikeability determines our decisions from who we vote for, to who we hire, to what companies we do business with whether it’s Wal-Mart or Apple. Rohit Bhargava argues that likeability has become today’s new currency, and he shows how any individual or organization can harness its power to build relationships, influence and win.

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