 |  | In his new book, The Art of Being Unreasonable: Lessons in Unconventional Thinking, Eli Broad reveals the secrets behind the unreasonable principles that have made him a success. From understanding the “value of being second” to embracing the thrill of taking a risk, from his insights into investing to his tips on effective negotiation, Broad shares the insights and practices that have propelled him to the top. |
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Eli Broad, One of Americaâs Leading Entrepreneurs and Most Generous Philanthropists, Shares How to Master the Art of Being Unreasonable and Create Extraordinary Success
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