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Don't Get Netflixed!

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Blockbuster's executives saw Netflix coming. Yet in the face of the growing threat of a competitor they stuck with their bricks and mortar business model losing billions in shareholder value. They were netflixed. Blockbuster knew there was a better way to create, deliver, and capture value but were incapable of changing their business model. Saul Kaplan offers advice in The Business Model Innovation Factory.

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