 |  | Every brand in history is vastly unpopular with a distinct demographic and succeeds wildly with the right audience. As the voice behind RedHeadWriting.com and now the author of The Power of Unpopular, Erika Napoletano offers blunt advice and unpopular thoughts so you can stop trying to be popular and start being unpopular. |
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Why Being Unpopular Can Really Make You Popular
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